a carefully curated collection of diverse work

the portfolio


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case studies





love sparkle pretty

kindred presets

select a brand below to view their case study and results!

Kindred presets


Kindred Presets are a collection of presets for Lightroom and Adobe that mend the gap between digital and film photography.  This online digital product targets fine art photographers who capture weddings, engagements, styled shoots, family sessions, senior portraits, etc.

The founder of Kindred Presets, Jennefer, reached out to me after just a few weeks of launching Kindred, needing assistance growing and managing their Instagram feed.  From the start, Jennefer has emphasized the desire to create community for Kindred users, which played a massive role in our strategy and Kindred's rapid growth on Instagram.

3,200 direct site visits to purchase page from Instagram

Branded hashtag #KindredPresets used on 6,378 posts

4.42% Engagement Rate
(Based on average likes/comments per post)

75% increase in followers

Average 268 likes per post

instagram management

Optimized Instagram bio with Linktr.ee, a free Instagram tool that creates one bio link to house multiple links of content that Kindred is driving followers to.

Curate images from Kindred Preset users by searching the branded hashtag on Instagram and Kindred's Facebook Group.

Attract current and aspiring fine art photographers by creating a visually appealing feed based on color theory.

Craft value-driven copy that relates, inspires, engages, and encourages photographers who wish to work with a film aesthetic.

Create and manage product giveaways on Instagram to increase exposure, gain new followers, and give back to Kindred's community.

Batch-create content in advance so day-to-day efforts can be focused on engaging with users and creating community.



love sparkle pretty


Love Sparkle Pretty is a collection of bridal accessories handmade by Kayla Leppelman for the lovestruck and free with hints of ethereal romance. She creates everything a boho bride dreams of from lush floral crowns to flowing veils and sparkling combs to beaded headbands. Each piece is designed and handmade with the bride's gorgeous lace dress and flowing locks in mind.

Kayla reached out to me as she was just approaching her busy season and needed someone to take over her Pinterest efforts. Kayla already had gorgeous imagery and great-performing blog posts but we wanted to take it to the much level and optimize her profile, boards, and pins to reach an even wider audience and gain massive exposure on the platform.

over 800,oo0 monthly Pinterest page views

4,700 repins and 40+ followers gained in 30 day period.

64.25% engagement rate and 128,000+ impressions on the Love Sparkle Pretty board 

Over 21,000 daily impressions on domain pins.

44% of website traffic sourced from Pinterest

pinterest management

Create original pins with keyword-rich descriptions and hashtags to refresh and improve SEO in the feed.

Craft keyword-rich optimized copy for Love Sparkle Pretty's Pinterest profile and board title, category, and description. 

Use Pinterest, Google, and Tailwind analytics to create pins based on top performing posts and traffic-driving content.

Optimize and schedule pins using Tailwind for maximum exposure and engagement.

Use Tailwind Tribes as a powerful, collaborative way to get more visibility on Pinterest content. 

Follow the 80-20 rule when pinning: Pin 80% other users content and 20% client's content.


Average Monthly Pinterest Viewers on
Love Sparkle Pretty

in kayla's own words:

"Getting my Pinterest page optimized (as well as other tasks that were accomplished and researched) by someone who had more knowledge in that area really helped bring my stats up in a way that I couldn't do myself. I've been able to put more time into serving my clients by responding to emails and inquiries from traffic sooner and work on custom orders more effectively as a system due to less multitasking. I was also able to pour more into my Instagram strategy knowing that Pinterest was covered."

- Kayla Leppelman

owner of love sparkle pretty


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